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At any time you think about offline marketing, the usual matters that come into your head are newsprint ads, fliers, yellow pages, posters, TV adverts, word-of-mouth, etcetera. However if you have done all of these and still come short of your expected results, possibly some improvisation is in need. So now we are going to supply alternative ideas on how you can take your offline marketing to the next level. The best point about this is you can also think of your personal ideas after you’ve read this written piece. A collage of ideas can open associations in your head and spark even more ideas. But for the moment, we can begin with the following:

1. When people or establishments help out, people notice. What you are able to do is sponsor a charity event, and because the news media are always on the lookout for them, you are going to gain acknowledgment for your business as a result.

2. You know what they say - even bad publicity is good, but we’re not going to go that low. Just incite something that will make heads turn, or anything unconventional that could leave an effect on possible customers.

3. Call in at local libraries and bookshops and make out you’re just browsing around. Go to the book section that’s associated with your area of interest. If you have a realty company, you can put in a company card or a marker bearing your web address and byline in the pages of real estate books, or other books linked with this line of business.

4. Now, this may appear a bit strange, but I know that it works. People will forever pay heed to the call of nature, making the restroom as one of the most frequented places. This is your chance. Put stickers inside the washroom stalls, or the wall supporting the urinals. A man doing his thing has no option but to stare at a sticker posted on the wall right in front of him.

5. You’ll probably be yelled at or the caller hangs up on you uncounted times, but what’s the harm in doing some hardcore telemarketing? Pick up your phone directory, acquire some leads, and start dialing away. Don’t forget to roll out your best spiel, of course.

6. Sponsor a local sports team, preferably one for kids if you don’t have enough financial resources. You may have your brandmark embossed on their team kits. Since a real active youngster can be genuinely pleased with his team kit, he’ll in all probability show it about and boast about it.

7. You can put forward customers a price reduction on their next buy in exchange for referrals. Customers refer a product to their co-workers and pals without intending to if they are satisfied with a product. It’s a kind of ‘bribing’. 8. Create T-shirts or caps that have your brand name and slogan on them, or possibly you can stick a huge sticker supporting your ad on your car. Hey, if you are intending to do a great deal of moving about haggling people to obtain your products and services, you might as well use yourself as your personal ad!

Tags: Advertising/Marketing //